Marketing guide — May 2026 cohort

For your agency or internal team. This is a normal web page (no special software). Use the cohort landing link in all paid ads.

Important: This campaign is for individual students / career switchers (open cohort). It is not the same as corporate training on technical training. Keep ads and landing pages separate so leads go to the right inbox.

1. What you are promoting

Item	Detail
Programme name	Data & Tech Mastery Series — May 2026 batch
Link for every ad	https://www.sevendyne.com/training/data-mastery-may-2026/
Main goal	Someone fills the Apply form on that page (we get an email).
Other contacts	WhatsApp / phone +91 95444 67629 · contact@sevendyne.com

2. Facts you can copy into ads

Match the live page. If anything changes on the website, use the website as the source of truth.

Starts: Monday 4 May 2026
Length: 6 months — classroom-style blocks, then 3 months of live projects
Topics: Python (6 weeks) · MS SQL (2 weeks, 1 hr/day) · Power BI (6 weeks) · live projects
Place: Mayur Business Centre, Chitoor Road, Ernakulam 682035 (Kochi)
Fee: ₹2,000 per month · limited seats · final details confirmed in writing at enrolment

Do not promise a guaranteed job or salary. Do not mix this “per month” fee with old “flat ₹2,000” wording that may appear elsewhere for other ideas.

3. Facebook & Instagram — practical setup

Objective: Lead ads or traffic to the landing page. If your Meta Pixel is not yet firing on “submit”, start with landing page views and count form emails manually until tracking is confirmed.

Who to target (ideas): Kerala (and optionally Bangalore as a test), ages roughly 18–30, interests such as Python, data, engineering. English copy is default; Malayalam only if a native speaker checks it.

4. Tracking link (UTM) — paste after the URL

Use the same pattern for every ad so reports stay clean. Change only the last part (utm_content) per creative.

https://www.sevendyne.com/training/data-mastery-may-2026/?utm_source=facebook&utm_medium=paid&utm_campaign=may2026_data_mastery&utm_content=VIDEO_A

For Instagram, use utm_source=instagram. For each new image or video, change utm_content (for example CAROUSEL_MODULES or STORY_01).

5. Creative notes for designers

Big headline: six-month data & tech track · Kochi · starts 4 May 2026
Show the four blocks: Python · SQL · Power BI · Live projects
Trust line: mentor-led · engineers who ship · since 2016
Mobile first: use large type; export 1:1, 4:5, and 9:16 where needed

6. Posters (print & WhatsApp)

Poster — PDF (easy to forward)
Poster — web version (open in Chrome → Print → PDF if you need another size)

For Instagram squares, designers often rebuild a crop at 1080×1080 or 1080×1350 from the poster layout.

Contract originals (frozen)

Same files as contracts/training_may1_2026: JPG/PNG raster, contract HTML (1 May 2026 + homepage URL), training brochure PDF/Word. For ads, prefer the canonical poster links above (4 May, cohort URL).

7. Legal & ads compliance (India)

Use the legal name Sevendyne Consultancy Services LLP where the platform asks for an advertiser.
Link to our privacy policy where required.

8. Other campaigns later (different links)

Campaign	Use this link
Corporate training (B2B)	/technical-training/ — separate ads, separate UTMs
India payroll & compliance	/india-payroll-compliance/
Offshore development	/offshore-app-development/
General training page	/training/

Rule: one main link per campaign — do not mix student cohort and corporate training in the same ad set without a clear split in creative.

9. Copy you can paste (English)

Short headlines

Data & Tech Mastery — 6-month cohort in Kochi. Starts 4 May 2026.
Python · SQL · Power BI — then real projects with engineers who ship.
₹2,000/month · Limited seats · Apply on sevendyne.com.

Longer body (about 90 words)

Sevendyne’s May 2026 open cohort is a six-month, mentor-led track: Python, MS SQL Server, Power BI, followed by three months of live projects alongside our delivery team. Batch starts Monday 4 May 2026 at Mayur Business Centre, Ernakulam. Fee is ₹2,000 per month with limited seats; final terms are confirmed at enrolment. Apply online (link in bio) or WhatsApp +91 95444 67629.

Button text idea

Apply for May 2026 · Limited seats

10. If something is missing

Ask us for: logo files (PNG/SVG), official colours, Meta Business Manager / Pixel access, daily ad budget, and who monitors +91 95444 67629.

Programme questions: contact@sevendyne.com. A technical Markdown copy of this guide is kept for staff only: MARKETING_BRIEF_MAY_2026_COHORT.md.