# Marketing handoff — May 2026 “Data & Tech Mastery” cohort **Audience:** Internal / agency marketing team (Meta — Facebook & Instagram, and future channels). **Owner:** Sevendyne Consultancy Services LLP **Last updated:** April 2026 **Canonical reader-facing version (HTML):** [https://www.sevendyne.com/sales-pack/training-may-2026/marketing-brief.html](https://www.sevendyne.com/sales-pack/training-may-2026/marketing-brief.html) — use this for marketing and agency handoffs. This Markdown file stays in sync for developers who edit the site in git. --- ## 1. What we are promoting | Field | Detail | |--------|--------| | **Product name** | Data & Tech Mastery Series — May 2026 batch | | **Format** | Open cohort (individuals) — **not** the same as corporate B2B training on `/technical-training/` | | **Landing page (canonical URL)** | [https://www.sevendyne.com/training/data-mastery-may-2026/](https://www.sevendyne.com/training/data-mastery-may-2026/) | | **Primary conversion** | Form submit on that page (“Submit application”) → email pipeline (FormSubmit → `hr@sevendyne.com` with subject prefix from `source_page`). | | **Secondary conversion** | WhatsApp / phone: **+91 95444 67629** · Email: **contact@sevendyne.com** | Use **only** the landing URL in paid ads (not the generic technical-training page), so reporting and follow-up stay clean. --- ## 2. Programme facts (copy-safe) Use wording **exactly** as on the live page unless legal approves changes. - **Batch start:** Monday **4 May 2026** (first session). - **Duration:** **6 months** total — structured blocks (Python, MS SQL, Power BI) then **3 months** live projects. - **Stack strip:** Python (6 weeks) · MS SQL (2 weeks, 1 hr/day) · Power BI (6 weeks) · Live projects (3 months). - **Location:** **Mayur Business Centre, Chitoor Road, Ernakulam 682035** (Kochi). - **Fee (public):** **₹2,000 per month** · **limited seats** (final fees and schedule **confirmed in writing at enrolment** — do not promise outcomes or placements as guaranteed). **Do not** mix this fee with older “flat ₹2,000” language that may appear elsewhere for other cohort ideas; this batch is priced **per month** on the canonical page. --- ## 3. Meta (Facebook & Instagram) — campaign setup ### 3.1 Objective - **Lead generation** or **Traffic** with conversion event = **Submit application** on site (if Meta Pixel is installed and events fire). - If pixel is **not** yet on the cohort page only, use **Landing page views** + manual lead counting from form emails until pixel is verified. ### 3.2 Suggested ad sets | Ad set | Geo | Age (indicative) | Notes | |--------|-----|------------------|--------| | **Kerala — students** | Kerala + major cities (BLR optional test) | 18–30 | Engineering / CS / career-switch angles | | **Lookalike / interest** | IN | 20–35 | Python, data analytics, Power BI interests; keep budget small until creative proves | Languages: **English** primary; optional Malayalam creative **only** if you have native copy review. ### 3.3 UTM parameters (use on every link) Standardise so Google Analytics / Ads / spreadsheets agree: ```text https://www.sevendyne.com/training/data-mastery-may-2026/?utm_source=facebook&utm_medium=paid&utm_campaign=may2026_data_mastery&utm_content=VIDEO_A ``` Swap `utm_source=instagram` for IG. Swap `utm_content=` per creative (e.g. `CAROUSEL_MODULES`, `STORY_01`). ### 3.4 Creative directions (brief for designers) - **Hero:** “6-month Data & Tech track · Starts 4 May 2026 · Kochi” + Sevendyne logo + **Apply** CTA. - **Modules:** 3 tiles — Python / SQL / Power BI + fourth “Live projects”. - **Trust:** “Mentor-led · Working engineers · Since 2016” (avoid quoting client headcounts in ads). - **Formats:** 1:1 square + 4:5 feed + 9:16 Stories/Reels; keep text **large** (mobile-first). ### 3.5 Compliance & claims - No **guaranteed** job or salary outcomes. - “Limited seats” and “per month” fee are OK **as on the website**. - Add **Sevendyne Consultancy Services LLP** and registered address where platform requires legal entity for ads in India. - Link privacy policy: [https://www.sevendyne.com/privacy-policy.html](https://www.sevendyne.com/privacy-policy.html) --- ## 4. Poster & print assets (this pack) | Asset | Path (on site after deploy) | Use | |--------|-----------------------------|-----| | **Web poster (HTML)** | `/sales-pack/training-may-2026/Sevendyne-Training-Poster-2026.html` | Open in Chrome → Print → Save as PDF; or screenshot sections for social | | **Print PDF (generated)** | `/sales-pack/training-may-2026/Sevendyne-Training-Poster-2026.pdf` | WhatsApp forward, print shop, college notice boards | | **Source** | Same design as internal contract poster; batch date aligned to **4 May 2026**; website line points to **cohort landing** | **Contract originals (frozen copy from `contracts/training_may1_2026`):** mirrored under `/sales-pack/training-may-2026/contract-training-may1-2026/` — JPG, PNG, HTML (batch line **1 May 2026**, homepage URL), plus **Sevendyne_Training_Brochure.pdf** and **.docx**. Use those for print partners who already have contract files; use the **canonical** HTML/PDF above for **public ads** (4 May, cohort URL). **Instagram / Facebook static posts:** Export key panel at **1080×1080** or **1080×1350** from browser zoom or Figma recreation — the HTML poster is **820px** wide; resize in design tool for crisp social grids. --- ## 5. What marketing should request from us if missing - **Logo:** wordmark + icon (SVG/PNG, light and dark backgrounds). - **Brand colours:** align new site theme (deep blue / teal) — pull from [https://www.sevendyne.com/](https://www.sevendyne.com/) or `css/styles.css` (`:root`). - **Face / office photo:** only if we approve specific shots (optional for first wave). - **Meta Business Manager / Pixel access:** who owns the BM; which pixel ID fires on `data-mastery-may-2026` form success. - **Budget & ROAS targets:** daily cap, test budget, date range (e.g. run heavily through **late April 2026**). - **WhatsApp Business:** who answers **+91 95444 67629** and SLA for replies. --- ## 6. Other campaigns (future) Document new rows here or in your media plan when launching: | Campaign | URL | Notes | |----------|-----|--------| | Corporate technical training | [https://www.sevendyne.com/technical-training/](https://www.sevendyne.com/technical-training/) | B2B only; separate UTMs (`utm_campaign=corp_training`). | | India payroll / compliance | [https://www.sevendyne.com/india-payroll-compliance/](https://www.sevendyne.com/india-payroll-compliance/) | | | Offshore development | [https://www.sevendyne.com/offshore-app-development/](https://www.sevendyne.com/offshore-app-development/) | | | General training programmes | [https://www.sevendyne.com/training/](https://www.sevendyne.com/training/) | | **Rule:** One **primary URL** per campaign; never mix student cohort and corporate in the same ad set without clear creative split. --- ## 7. “Sales pack” bundle to attach or link | # | Asset | URL | |---|--------|-----| | 1 | **Cohort landing** | [https://www.sevendyne.com/training/data-mastery-may-2026/](https://www.sevendyne.com/training/data-mastery-may-2026/) | | 2 | **Marketing guide (HTML — primary)** | [https://www.sevendyne.com/sales-pack/training-may-2026/marketing-brief.html](https://www.sevendyne.com/sales-pack/training-may-2026/marketing-brief.html) | | 2b | **Same brief (Markdown — optional, repo)** | `/sales-pack/training-may-2026/MARKETING_BRIEF_MAY_2026_COHORT.md` | | 3 | **Poster HTML** | [https://www.sevendyne.com/sales-pack/training-may-2026/Sevendyne-Training-Poster-2026.html](https://www.sevendyne.com/sales-pack/training-may-2026/Sevendyne-Training-Poster-2026.html) | | 4 | **Poster PDF** | [https://www.sevendyne.com/sales-pack/training-may-2026/Sevendyne-Training-Poster-2026.pdf](https://www.sevendyne.com/sales-pack/training-may-2026/Sevendyne-Training-Poster-2026.pdf) | | 5 | **Company brochure (PDF)** | [https://www.sevendyne.com/portfolio/Sevendyne-Portfolio-Brochure.pdf](https://www.sevendyne.com/portfolio/Sevendyne-Portfolio-Brochure.pdf) | | 6 | **Sales pack hub** | [https://www.sevendyne.com/sales-pack/](https://www.sevendyne.com/sales-pack/) | --- ## 8. Short copy blocks (English) **Headline options** 1. Data & Tech Mastery — 6-month cohort in Kochi. Starts 4 May 2026. 2. Python · SQL · Power BI — then real projects with engineers who ship. 3. ₹2,000/month · Limited seats · Apply on sevendyne.com. **Body (long, ~90 words)** Sevendyne’s May 2026 open cohort is a six-month, mentor-led track: Python, MS SQL Server, Power BI, followed by three months of live projects alongside our delivery team. Batch starts Monday 4 May 2026 at Mayur Business Centre, Ernakulam. Fee is ₹2,000 per month with limited seats; final terms are confirmed at enrolment. Apply online — link in bio — or WhatsApp +91 95444 67629. **CTA:** Apply for May 2026 · Limited seats --- ## 9. Sign-off Questions on **curriculum, intake, or pricing** → **contact@sevendyne.com** or the number on the landing page. Questions on **site, tracking, or pack updates** → whoever maintains the GitHub / `sevendyne_web` repo.